Case Study: Domino’s achieves a 6% monthly revenue boost with Google Marketing Platform

Google Marketing Platform increases Domino’s monthly revenue by 6%

Domino’s, the global pizza delivery chain, was growing rapidly across the U.K., Ireland, Germany, and Switzerland, with online and mobile sales rising quickly. However, its marketing team struggled to connect siloed analytics and channel tools, making it difficult to understand full customer purchase paths and measure performance holistically. Google Marketing Platform helped Domino’s address this challenge with Analytics 360, Tag Manager 360, and BigQuery.

Working with Google Marketing Platform partner DBi, Domino’s implemented unified tag management and integrated digital data with CRM records to create a more complete view of customer behavior. The result was a 6% increase in monthly revenue, an 80% drop in ad serving and operations costs, and streamlined tag management, giving Domino’s greater agility and more effective marketing measurement.

Domino’s

Nick Dutch

Head of Digital