Case Study: Mango improves mobile conversion and revenue with Google Marketing Platform

Mango dresses up Its mobile results with Google Optimize 360

Mango, the global fashion retailer, was seeing mobile traffic surge across its online store, with 62% of website visits coming from mobile devices. However, mobile transactions were still lagging behind desktop, so Mango turned to Google Marketing Platform and its Google Analytics 360 and Google Optimize 360 tools to better understand and improve the mobile shopping journey.

Using Google Marketing Platform, Mango mapped key steps in the mobile purchase process, identified friction points, and ran tests to streamline the experience. One successful change added an “Add” button directly on product list pages, which boosted add-to-cart actions by 49%. Overall, Mango achieved a 4.5% uplift in mobile conversion rate and a 3.9% increase in mobile revenue.

Mango