Case Study: Thon Hotels boosts revenue 147% with Google Marketing Platform and iProspect

iProspect boosts Thon Hotels' revenue 147% with Google Search Ads 360

iProspect worked with Thon Hotels, one of Norway’s leading hotel chains, to improve revenue and return on ad spend for competitive search campaigns in the Norwegian market. Using Google Marketing Platform’s Search Ads 360, the team aimed to drive stronger revenue gains, reach ROAS goals, and reduce the time spent on manual bid optimization.

Google Marketing Platform helped iProspect implement Search Ads 360 Smart Bidding with ROAS goals across a selected group of search campaigns, allowing bids to be optimized automatically throughout the day. The test delivered a 13% improvement in ROAS and 147% revenue growth in one month compared with manually managed campaigns, and the strong results led iProspect and Thon Hotels to plan broader rollout across additional campaigns and markets.

iProspect

Martine Østvold

Performance Marketing Specialist