Case Study: Transavia achieves 77% lower mobile bounce rate with Google Marketing Platform

With Google Optimize 360, Transavia cuts mobile homepage bounce rate by 77%

Transavia, the Dutch low-cost airline, wanted to improve its mobile booking experience and help customers find relevant products faster without wasting development resources on unvalidated ideas. Working with Google Marketing Platform, the airline used Google Analytics 360 and Google Optimize 360 to prototype and A/B test usability improvements, with a strong focus on mobile performance and continuous optimization.

Google Marketing Platform helped Transavia run about 10 A/B tests per month, streamline analysis, and centralize key metrics. The results were significant: a mobile homepage test cut bounce rate by 77%, increased conversion rate by 5%, reduced page load time to 2 seconds on a 3G connection, and lowered time spent on analysis by 50%.

Transavia

Vanja Mlaco

Direct Sales