Case Study: MightyHive achieves 7.5 million impressions with Google Marketing Platform

MightyHive leads the way with audio ads testing

MightyHive, a Google Marketing Platform Partner, wanted to build a custom programmatic strategy for a CPG brand that needed to increase awareness and store visits. Because the brand’s site was not built for ecommerce, the challenge was to drive traffic to its geolocation tool so shoppers could find nearby stores, while also reaching fitness enthusiasts in new contexts.

Using Google Marketing Platform’s Display & Video 360, MightyHive tested audio ads on Google Play Music to reach mobile-first audiences beyond standard display and video. The campaign delivered more than 7.5 million impressions, achieved a 95%+ ad completion rate, and increased clickthrough rate by 0.11%, helping MightyHive expand its programmatic strategy with audio.

MightyHive

Pete Kim

CEO