Case Study: Scotiabank improves acquisition efficiency with Google Marketing Platform

Scotiabank makes a winning investment with Google Display & Video 360

Scotiabank, one of Canada’s largest banks, wanted to improve digital customer acquisition and upsell existing credit card holders while balancing scale and efficiency. To support these goals, Scotiabank turned to Google Marketing Platform and its Display & Video 360 product to reach new prospects and better target existing customers.

Using Google Marketing Platform’s Display & Video 360, Scotiabank combined audience lists with Programmatic Guaranteed deals to secure premium publisher inventory, exclude existing premium cardholders, and tailor ads for different audience segments. The approach cut overall cost per acquisition by 46% versus standard prospect campaigns, while also driving strong reach and assisted conversions and delivering CPA performance comparable to remarketing for some publishers.

Scotiabank

Matthew Bennett

Director of Digital Acquisition Marketing