Case Study: Shueisha achieves real-time content insights and faster reporting with Google Marketing Platform

Shueisha creates insights-driven content with Google Data Studio

Shueisha, the Japanese publishing company behind titles like NARUTO and DRAGON BALL, wanted a better way to measure the performance of its digital app Shonen Jump+ and understand how content affected active users, billing, and overall engagement. Working with Google Marketing Platform, the company needed a faster, more accessible way to analyze digital information and support content decisions with data.

Using Google Data Studio, Shueisha built customized dashboards to visualize key metrics such as views, likes, and active user rate in real time. This reduced reporting turnaround from weeks to immediate monitoring, helped segment users into core, regular, and light groups, and gave Shueisha evidence-based insights that improved editorial and product strategy.

Shueisha

Shuhei Hosono

Editor-in-chief