Case Study: Ford achieves higher mobile native ad CTR with Google Marketing Platform’s Display & Video 360

Ford Brazil wins with Google Display & Video 360 native ads on mobile

Ford Brazil worked with Google Marketing Platform to improve mobile performance marketing and identify the most effective partner for native ads. The team needed to reach audiences in mobile apps, deliver relevant messages for both the overall Ford brand and individual product lines, and hit performance goals without adding operational complexity.

Using Google Display & Video 360, Ford tested native ads across devices and environments, reusing existing creative to keep setup simple and cost-efficient. Google Marketing Platform helped Ford achieve a 59% higher CTR versus other platforms, a 268% higher CTR than standard display ads, a 74% lower CPC, and a 7% lower CPM; mobile app native ads delivered a 174% higher CTR than other native environments.

Ford