Case Study: Dune London achieves 72% Shopping revenue growth with Google Marketing Platform

Dune London teamed up with NMPi to boost its Google Shopping revenue by 72%

Dune London, a leading UK accessories and footwear brand, worked with Google Marketing Platform and the international digital agency NMPi to improve performance in a highly competitive fashion footwear market. The company needed to grow revenue from Google Shopping campaigns while recognizing that last-click reporting was undervaluing those campaigns, especially as many customer journeys involved multiple touchpoints.

Google Marketing Platform, using Google Search Ads 360, helped Dune London refine campaign segmentation, apply search labels, and implement data-driven attribution with ROAS smart bidding. The results were strong: Shopping campaigns saw an 80% increase in traffic, an 84% increase in sales, 72% revenue growth, and a 44% improvement in ROAS year over year.

Dune London

Mark Blenkinsop

Head of Performance Marketing