Case Study: AWE helps Algeco boost qualified leads and revenue with Google Marketing Platform

Google Data Studio builds better leads for French modular space company

AWE, an insights-minded digital marketing agency working with French modular space company Algeco, needed a better way to prove how digital advertising was driving real client acquisition. The challenge was to move beyond a cost-per-lead view and understand which marketing efforts were actually producing signed contracts and revenue.

Using Google Marketing Platform, specifically Google Data Studio, along with BigQuery, Google Analytics, Ads, and Salesforce data, AWE created a single view of marketing and CRM performance. Google Marketing Platform helped AWE uncover higher-performing weekends, more profitable keywords, and better lead prioritization, resulting in a 20% increase in qualified leads and a 152% increase in revenue from campaigns, while also improving company-wide visibility into marketing impact.

AWE

Alexandre Garnier

CEO