Case Study: Marketo achieves revenue growth and faster sales cycles with Madison Logic's ActivateABM

Content syndication, intent data, and display advertising campaign

Marketo, a leading provider of marketing engagement, automation, and attribution software, partnered with Madison Logic to drive awareness and generate leads among target accounts using Madison Logic’s ActivateABM™ platform. Marketo’s challenge was cutting through marketplace noise to reach the right decision makers—including expanding internationally and engaging an ever-expanding buying committee—so it needed a partner that could target receptive prospects at scale with relevant, localized content.

Madison Logic used intent data, content syndication, and display advertising via ActivateABM™ to identify and engage individuals researching marketing automation, target global accounts with linguistically appropriate messaging, and nurture buying committees across the buyer journey. As a result, Madison Logic helped Marketo drive new customer acquisition and increased revenue, boost engagement and awareness in in-market accounts, enable sales to prioritize high-value prospects, increase average order value, and shorten sales cycles.

Marketo

T.K. Kader

SVP Strategy and Alliances