Madison Logic B2B Case Studies & Customer Successes

Madison Logic is the only global account-based marketing platform that uses technology, actionable data, and content to speed the buyer journey at all stages. B2B companies have been using Madison Logic to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.

Adobe drives relevant ABM engagement and pipeline growth with Madison Logic

Adobe

Alexander Meyers

Head of B2B Performance Marketing

AgentSync Achieves 116% ROI with Madison Logic

AgentSync

Rachel Simon

Senior Manager of Demand Generation

Akamai Accelerates ABM Success with Madison Logic

Akamai

Max Kaskons

Senior Digital Marketing Program Manager

Amilia Exceeds Pipeline Target with Madison Logic

Amilia

Diana Viola

Performance Marketing Manager

Cisco Simplifies Its Complex Sales Cycle with Madison Logic

Cisco

Ian Michiels

Senior Director of Global Field & Partner Marketing for the Webex Business

ContinuumCloud boosts campaign influence with Madison Logic

ContinuumCloud

Erica Kavanagh

Director of Demand Generation

CrowdStrike boosts ABM pipeline with Madison Logic

CrowdStrike

Claudia Wong

Senior Manager, Digital Marketing

Dell accelerates deals with Madison Logic

Dell

Sandip Ghosh

Head for Medium Business

Dell doubles sales-ready leads and increases conversions 150% with Madison Logic's intent-driven ABM

Dell

DEPT Accelerates ABM Pipeline Growth with Madison Logic

DEPT

Courtney Pierce

Vice President of Global Growth and Demand Generation

Digital Realty Trust achieves high-quality lead generation and increased conversion rates with Madison Logic

Digital Realty

Endava achieves 30x ROI with Madison Logic

Endava

Judit Szabo

Global Head of Demand Generation and Marketing Operations

Flexential achieves 22% more registrations with Madison Logic

Flexential

Erin Pak

Senior Demand Generation

Genesys achieves scalable ABM and faster lead-to-opportunity conversion with Madison Logic

Genesys

Eric Roesch

Paid Media Manager

Genesys Achieves Stronger Pipeline Impact with Madison Logic

Genesys

Julian Bocanegra

Senior Manager of Digital Marketing

Justmedia achieves 40% engagement lift and 48% lead‑gen lift with Madison Logic

Justmedia

Large B2B Lead Generation Company achieves 300% lift in dial-to-conversion rate with Madison Logic

Large B2B Lead Generation Company

Limelight Networks accelerates account conversion and proves marketing ROI with Madison Logic

Limelight Networks

Janice Merk

Senior Director Global Marketing

M-Files achieves unified multi-channel ABM measurement and increased ROI with Madison Logic

M-Files

Kevin Salas

Senior Director of Demand Generation

Major Cloud Solutions Providing Company achieves 72% of high-quality leads with Madison Logic's intent-driven ABM

Major Cloud Solutions Providing Company

Marketo achieves revenue growth and faster sales cycles with Madison Logic's ActivateABM

Marketo

T.K. Kader

SVP Strategy and Alliances

Offerpop achieves 10x account penetration and 85% ICP match with Madison Logic

Offerpop

Jeff Soriano

Senior Director of Demand Generation

Panasonic achieves deeper ABM engagement insights with Madison Logic

Panasonic

Susan Campbell

Group Marketing Manager

PGi achieves >350% ROI and 16x opportunity value with Madison Logic (measured by Bizible)

PGI

Kelly Cooper

Director of Demand Gen

Salesforce achieves increased marketing-influenced revenue and a larger qualified pipeline with Madison Logic

Salesforce

Andrew Ward

Marketing Director

Schneider Electric achieves 21% revenue influence and faster deal velocity with Madison Logic

Schneider Electric

Fabio Luz

Latam Media Team Leader and NAM Digital Media Strategist

Shell Lubricant Solutions improves ABM targeting and sales alignment with Madison Logic

Shell Lubricant Solutions

Katrina Kilgas

B2B Media Manager

Silverline achieves 22% faster buyer journeys with Madison Logic

Silverline

Rich Resnick

President and Co-Founder

Leaders in Marketing Innovation Carrie McIlveen of T-Mobile for Business

T-Mobile

Carrie McIlveen

Director, Enterprise Marketing

T-Mobile for Business Drives Higher Engagement Rates Through Data-Driven ABM Strategy

T-Mobile

Janice Barbosa

Senior Marketing Media Manager

TeamQuest achieves massive email engagement lifts (153% opens, 248% clicks, 400%+ forwards) with Madison Logic intent-data email segments

TeamQuest

Leann Capesius

Global Marketing Manager

Vanilla doubles average deal size with Madison Logic

Vanilla

Mike Ellis

Marketing Manager

VMTurbo achieves 30% higher open rates and 4x sales follow-up opportunities with Madison Logic

VM Turbo

Leaders in Marketing Innovation Beth Redpath Katz of VMware

VMWare

Beth Redpath-Katz

Global Director

Vonage achieves full-funnel ABM visibility and 50%+ lower cost-per-opportunity with Madison Logic

Vonage

Thomas Matthew

Senior Manager Digital Marketing

Cisco Leverages ABM to Simplify a Complex Sales Cycle

Webex by Cisco

Ian Michiels

Sr. Director, Global Field and Partner Marketing

Wolters Kluwer achieves 15% closed-won conversion and 3x target account engagement with Madison Logic

Wolters Kluwer

Kristopher Patterson

No matching case studies

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