Madison Logic B2B Case Studies & Customer Successes

Madison Logic is the only global account-based marketing platform that uses technology, actionable data, and content to speed the buyer journey at all stages. B2B companies have been using Madison Logic to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.

Adobe Leverages Data and Insights to Drive Relevant Experiences across the Customer Lifecycle

Adobe

Alexander Meyers

Head of B2B Performance Marketing

AgentSync Accelerates the Sales Cycle with a Multi-Channel Strategy

AgentSync

Rachel Simon

Senior Manager of Demand Generation

How Akamai Uses Intent Data to “Add an Additional Layer of Intelligence”

Akamai

Max Kaskons

Senior Digital Marketing Program Manager

How Amilia Exceeded Their Pipeline Target by 746%

Amilia

Diana Viola

Performance Marketing Manager

Cisco Leverages ABM to Simplify a Complex Sales Cycle

Cisco

Ian Michiels

Senior Director of Global Field & Partner Marketing for the Webex Business

ContinuumCloud Increases Campaign Impact and Efficiency with Data-Driven ABM

ContinuumCloud

Erica Kavanagh

Director of Demand Generation

CrowdStrike Leverages Data-Driven ABM to Uncover Key Market Opportunities and Increase Pipeline Growth

CrowdStrike

Claudia Wong

Senior Manager, Digital Marketing

Dell Accelerates the Buying Journey with a Data-Driven, ABM Strategy

Dell

Sandip Ghosh

Head for Medium Business

Dell doubles sales-ready leads and increases conversions 150% with Madison Logic's intent-driven ABM

Dell

How DEPT Enhanced ABM Success with Madison Logic’s Data-Driven Solutions

DEPT

Courtney Pierce

Vice President of Global Growth and Demand Generation

Digital Realty Trust achieves high-quality lead generation and increased conversion rates with Madison Logic

Digital Realty

How Endava Uses Multi-Channel ABM to Drive 30x ROI

Endava

Judit Szabo

Global Head of Demand Generation and Marketing Operations

Flexential Leverages Data-Driven ABM to Maximize Reach & Focus on Content Personalization

Flexential

Erin Pak

Senior Demand Generation

Genesys achieves scalable ABM and faster lead-to-opportunity conversion with Madison Logic

Genesys

Eric Roesch

Paid Media Manager

Integrated Campaign Strategy Drives Full-Funnel ABM Success for Genesys

Genesys

Julian Bocanegra

Senior Manager of Digital Marketing

Justmedia achieves 40% engagement lift and 48% lead‑gen lift with Madison Logic

Justmedia

Large B2B Lead Generation Company achieves 300% lift in dial-to-conversion rate with Madison Logic

Large B2B Lead Generation Company

Limelight Networks accelerates account conversion and proves marketing ROI with Madison Logic

Limelight Networks

Janice Merk

Senior Director Global Marketing

M-Files achieves unified multi-channel ABM measurement and increased ROI with Madison Logic

M-Files

Kevin Salas

Senior Director of Demand Generation

Major Cloud Solutions Providing Company achieves 72% of high-quality leads with Madison Logic's intent-driven ABM

Major Cloud Solutions Providing Company

Marketo achieves revenue growth and faster sales cycles with Madison Logic's ActivateABM

Marketo

T.K. Kader

SVP Strategy and Alliances

Offerpop achieves 10x account penetration and 85% ICP match with Madison Logic

Offerpop

Jeff Soriano

Senior Director of Demand Generation

Panasonic uses ML Platform to Increase Account Engagement and Visibility into Pipeline Impact

Panasonic

Susan Campbell

Group Marketing Manager

PGi achieves >350% ROI and 16x opportunity value with Madison Logic (measured by Bizible)

PGI

Kelly Cooper

Director of Demand Gen

Salesforce achieves increased marketing-influenced revenue and a larger qualified pipeline with Madison Logic

Salesforce

Andrew Ward

Marketing Director

Schneider Electric achieves 21% revenue influence and faster deal velocity with Madison Logic

Schneider Electric

Fabio Luz

Latam Media Team Leader and NAM Digital Media Strategist

How Shell Improved Marketing and Sales Alignment

Shell Lubricant Solutions

Katrina Kilgas

B2B Media Manager

Silverline achieves 22% faster buyer journeys with Madison Logic

Silverline

Rich Resnick

President and Co-Founder

Leaders in Marketing Innovation Carrie McIlveen of T-Mobile for Business

T-Mobile

Carrie McIlveen

Director, Enterprise Marketing

T-Mobile for Business Drives Higher Engagement Rates Through Data-Driven ABM Strategy

T-Mobile

Janice Barbosa

Senior Marketing Media Manager

TeamQuest achieves massive email engagement lifts (153% opens, 248% clicks, 400%+ forwards) with Madison Logic intent-data email segments

TeamQuest

Leann Capesius

Global Marketing Manager

Vanilla by Higher Logic more than Doubles Average Deal Size while Accelerating the Buyer’s Journey

Vanilla

Mike Ellis

Marketing Manager

VMTurbo achieves 30% higher open rates and 4x sales follow-up opportunities with Madison Logic

VM Turbo

Leaders in Marketing Innovation Beth Redpath Katz of VMware

VMWare

Beth Redpath-Katz

Global Director

Vonage achieves full-funnel ABM visibility and 50%+ lower cost-per-opportunity with Madison Logic

Vonage

Thomas Matthew

Senior Manager Digital Marketing

Cisco Leverages ABM to Simplify a Complex Sales Cycle

Webex by Cisco

Ian Michiels

Sr. Director, Global Field and Partner Marketing

Wolters Kluwer achieves 15% closed-won conversion and 3x target account engagement with Madison Logic

Wolters Kluwer

Kristopher Patterson

No matching case studies

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