Case Study: DEPT Accelerates ABM Pipeline Growth with Madison Logic

How DEPT Enhanced ABM Success with Madison Logic’s Data-Driven Solutions

DEPT, a global marketing and technology agency, needed a scalable way to efficiently engage high-value prospects, increase brand awareness, and accelerate pipeline generation. To support its account-based marketing efforts, DEPT partnered with Madison Logic and used ABM Display Advertising and ABM Content Syndication, along with Madison Logic’s ML Insights platform.

Madison Logic helped DEPT refine targeting with deeper analytics and integrate engaged leads directly into Pardot and Salesforce, enabling faster nurturing and better follow-up. As a result, Madison Logic became one of DEPT’s top five best-performing marketing channels, helped drive pipeline and revenue growth, and shortened lead nurturing and the sales cycle by weeks or even months.

DEPT

Courtney Pierce

Vice President of Global Growth and Demand Generation