Case Study: Amilia Exceeds Pipeline Target with Madison Logic

How Amilia Exceeded Their Pipeline Target by 746%

Amilia, a provider of recreation software for businesses, community organizations, municipalities, and parks, needed a better way to reach and engage high-value prospects. Diana Viola, Performance Marketing Manager, was looking for a multi-channel marketing strategy that could capture intent signals, support personalized outreach, and help the team generate high-quality leads, build brand awareness, and grow pipeline.

Amilia partnered with Madison Logic to run an ABM strategy using ABM Content Syndication and ABM Display Advertising, with audience segmentation based on intent and integrations into HubSpot and Salesforce for sales alignment and engagement insights. The results were strong: Amilia exceeded its pipeline target by 746%, saw 30% of pipeline influenced by Madison Logic campaigns, and increased website traffic by 265% through display ad retargeting.

Amilia

Diana Viola

Performance Marketing Manager