Case Study: Silverline achieves 22% faster buyer journeys with Madison Logic

Silverline Accelerates Buyer Journeys by 22% with Madison Logic

Silverline, led by co-founder and President Rich Resnick, struggled to engage prospects with personalized, stage-based messaging using events, paid search, and social alone. They turned to Madison Logic and its Journey Acceleration™ solution to fill gaps in timing and personalization across their go-to-market efforts.

Madison Logic integrated directly with Silverline’s Salesforce stack, enabling quick time-to-value by leveraging existing custom fields and workflows. The programs delivered measurable impact: 195% ROAS, an 18% faster nurture path, a 9% increase in lead conversion rate, a 7.5% reduction in buyer-journey stage time, and a 22% decrease in time to close.

Silverline

Rich Resnick

President and Co-Founder