Case Study: Akamai Accelerates ABM Success with Madison Logic

How Akamai Uses Intent Data to “Add an Additional Layer of Intelligence”

Akamai, a leader in secure digital experiences, needed a way to manage longer buying cycles and larger buying committees across its security and cloud computing campaigns. Working with Madison Logic, the team sought an ABM partner that could help identify in-market accounts, prioritize the right personas, and support multi-channel activation with intent-driven intelligence.

Madison Logic provided ML Insights along with ABM Display Advertising and ABM Content Syndication to help Akamai surround buying committee members with the right content at the right time. The approach helped Akamai drive quality site traffic, engage new accounts, lower cost per lead, and generate more engaged contacts, higher click-through rates, and more leads.

Akamai

Max Kaskons

Senior Digital Marketing Program Manager