Case Study: Justmedia achieves 40% engagement lift and 48% lead‑gen lift with Madison Logic

Justmedia - Customer Case Study

Justmedia, an agency running a lead gen and display campaign for a client, needed to better identify and prioritize high‑intent accounts to boost site engagement and lead generation. They partnered with Madison Logic, using its intent‑driven lead gen & display account‑based marketing solution to target accounts surging on relevant intent topics.

Madison Logic delivered prioritized account lists based on intent signals, outperforming a separate Predictive Lead Scoring provider: Madison Logic drove a 40% lift in engagement on the client’s site versus 17% from the PLS provider, and a 48% lift in lead generation versus 34% from the PLS provider.

Justmedia