Case Study: TeamQuest achieves massive email engagement lifts (153% opens, 248% clicks, 400%+ forwards) with Madison Logic intent-data email segments

How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400%

TeamQuest, an industry‑leading IT capacity management firm, wanted to improve email nurturing and better engage prospects while promoting a white paper on Storage Management, Performance Management, and Virtualization. To address this challenge they partnered with Madison Logic to test intent‑driven email segmentation.

Madison Logic used its Intent Data and Email Segment Builder to identify prospects expressing interest in those topics across the Madison Logic ecosystem and created a targeted email segment versus a traditional control group. The Madison Logic solution produced measurable gains: a 153% lift in open rates, a 248% lift in click‑through rates, and more than a 400% lift in forward rates.

TeamQuest

Leann Capesius

Global Marketing Manager