Case Study: PGi achieves >350% ROI and 16x opportunity value with Madison Logic (measured by Bizible)

PGi Realized 350% ROI on Madison Logic ABM Program Spend

PGi, the world’s largest dedicated provider of collaboration software and services, adopted an account-based marketing strategy and ran ads through Madison Logic’s ABM platform (Activate). Their challenge was measurement: legacy, lead-based attribution missed Madison Logic interactions and buying‑committee behavior, leaving marketing unable to prove ROI or connect programs to revenue.

Bizible implemented every-touch, account-based attribution so PGi could tie all contacts and touchpoints—including Madison Logic campaigns—to accounts and opportunities. With Bizible’s data PGi found Madison Logic programs drove 16x the opportunity value shown by old reporting and delivered greater than 350% ROI on Madison Logic spend, converting what had appeared as zero closed‑won revenue into measurable pipeline and revenue.

PGI

Kelly Cooper

Director of Demand Gen