Case Study: VMTurbo achieves 30% higher open rates and 4x sales follow-up opportunities with Madison Logic

VM Turbo - Customer Case Study

VM Turbo ran an email marketing campaign and relied on its inbound sales team to call responders but needed better account targeting and higher engagement. They worked with Madison Logic, which supplied account-based intelligence—lists of companies and locations surging in cloud-as-a-service research—to sharpen campaign targeting.

Madison Logic’s ABM targeting drove clear results: a 19% open rate versus 14% from a predictive lead scoring provider (about a 30% relative improvement), and 80% of total sales follow-up opportunities compared with 20% from the PLS provider, delivering roughly a 4x ROI for VM Turbo.

VM Turbo