Case Study: M-Files achieves unified multi-channel ABM measurement and increased ROI with Madison Logic

M-Files Gains Global Multi-Channel ABM Measurement with Madison Logic and LinkedIn Marketing Solutions

M-Files, an intelligent information management provider, faced a measurement challenge: their LinkedIn engagement data lived in a separate division, preventing a unified view of account-based marketing (ABM) performance across content syndication, display advertising and LinkedIn. Madison Logic, M-Files’ sole ABM vendor, had already been driving strong results with the ML Platform for content syndication and display but M-Files needed a way to analyze and share account-level engagement across all paid channels.

Madison Logic implemented an integration between the ML Platform and the LinkedIn Marketing Analytics API (part of LinkedIn Marketing Solutions), enabling M-Files to view, segment and filter engagement by channel in one place and share account-level insights with sales. The unified reporting helped the team optimize spend, improve campaign performance, increase ROI and engagement, boost customer retention, and enable more impactful, faster sales conversations—demonstrating clear business impact from Madison Logic’s solution.

M-Files

Kevin Salas

Senior Director of Demand Generation