Case Study: Schneider Electric achieves 21% revenue influence and faster deal velocity with Madison Logic

Schneider Electric Accelerates Marketing Qualified Accounts Faster with Madison Logic

Schneider Electric, led in this effort by Fabio Luz (LATAM Media Team Leader and NAM Digital Media Strategist), faced fragmented ABM performance across content syndication, display and social channels, lacking global scale, real-time campaign metrics and transparency. To address these gaps they engaged Madison Logic, adopting its Journey Acceleration approach and the ML Platform to unify multi-channel reporting and manage always-on ABM at scale.

Madison Logic implemented dynamic target account lists, ML Intent/firmographic data-driven triggers and integrated content syndication, display and LinkedIn campaigns to personalize messaging as accounts moved through the funnel. The ML Platform improved visibility and reporting, increased engagement, deal velocity and ROI—Journey Acceleration influenced revenue for 21% of target accounts and helped targeted opportunities accelerate considerably faster to the final sales stage.

Schneider Electric

Fabio Luz

Latam Media Team Leader and NAM Digital Media Strategist