Case Study: Flexential achieves 22% more registrations with Madison Logic

Flexential Leverages Data-Driven ABM to Maximize Reach & Focus on Content Personalization

Flexential, a provider of hybrid IT solutions, colocation, cloud connectivity, data protection, and managed professional services, needed a better way to reach the right accounts with the right message at the right time. Their team struggled to see which content was resonating across their wide and complex audience, making demand generation and targeting inefficient.

Madison Logic helped Flexential implement an account-based marketing approach using ML Insights, ABM Content Syndication, and ABM Display Advertising, with Marketo integration to route leads into their marketing automation platform. As a result, Flexential increased registrations, website traffic, and leads by 22% and boosted conversations by 25%, while also improving lead nurturing and sales alignment.

Flexential

Erin Pak

Senior Demand Generation