Case Study: Limelight Networks accelerates account conversion and proves marketing ROI with Madison Logic

Limelight Influences Opportunities and Proves the Value of Marketing with Madison Logic

Limelight Networks, a provider of digital content delivery, video, cloud security, and edge computing services, faced the challenge of turning large volumes of inbound leads into prioritized, sales-ready accounts and proving marketing’s ROI. To solve this, Limelight worked with Madison Logic, adopting its account-based marketing (ABM) solution — including content syndication, display and LinkedIn integrations — to better identify intent, technographic signals and engaged accounts.

Madison Logic helped Limelight implement a cross-channel ABM program synchronized with their CRM and marketing automation, giving sales prioritized account insights and enabling personalized outreach. The result: faster account velocity, stronger sales-marketing alignment and measurable impact — in 2019, 90% of opportunities created with target accounts had marketing influence, much of it attributed to Madison Logic, and long-term nurturing produced high-value wins after years of coordinated touches.

Limelight Networks

Janice Merk

Senior Director Global Marketing