Case Study: Adobe drives relevant ABM engagement and pipeline growth with Madison Logic

Adobe Leverages Data and Insights to Drive Relevant Experiences across the Customer Lifecycle

Adobe, the global leader in digital media and digital marketing solutions, needed a stronger data-driven strategy to ensure it was reaching the right customers with the right message at the right time. To support its account-based marketing (ABM) efforts across business development, sales, marketing, and customer success, Adobe partnered with Madison Logic.

With Madison Logic’s data-led, multi-channel ABM approach, Adobe gained better insight into in-market accounts, campaign performance, and addressable audiences, helping the team optimize engagement quarter by quarter. The results included more personalized cross-channel experiences, improved visibility into lead volume, opportunities, and marketing-driven revenue, as well as reduced cost per lead and increased conversion from leads to sales accepted opportunities and pipeline.

Adobe

Alexander Meyers

Head of B2B Performance Marketing