Case Study: Endava achieves 30x ROI with Madison Logic

How Endava Uses Multi-Channel ABM to Drive 30x ROI

Endava, a global technology services company, wanted to strengthen its demand generation with a full-funnel account-based marketing strategy, recognizing that many target accounts were not yet ready to buy. The team also needed better account intelligence to support more relevant messaging, stronger pipeline creation, and long-term engagement with in-market and future accounts.

Madison Logic provided a multi-channel ABM solution using ABM Content Syndication and ABM Display Advertising, powered by ML Insights and connected with HubSpot to capture and activate account data. With Madison Logic, Endava saw over 40% of top-of-funnel contacts enter the pipeline and achieved 30x ROI on influenced pipeline, while also expanding into new buying committees and planning to add ABM Social Advertising with LinkedIn.

Endava

Judit Szabo

Global Head of Demand Generation and Marketing Operations