Case Study: Salesforce achieves increased marketing-influenced revenue and a larger qualified pipeline with Madison Logic

Data-driven ABM Helps Salesforce Customers Progress Through the Buyer’s Journey

Salesforce needed to deliver more personalized, relevant experiences to target accounts across a broad market, prove marketing ROI to the sales organization, and gain data-driven insights to build and prioritize account lists. To meet these challenges, Salesforce partnered with Madison Logic, leveraging ML Insights and Madison Logic’s ABM Content Syndication and ABM Display Advertising to identify decision-makers and tailor campaigns for each stage of the buyer’s journey.

Madison Logic layered Salesforce’s first‑party data with ML Insights via its ML Platform to prioritize high‑propensity accounts and activate multi‑channel ABM, using content syndication and display to reach the right individuals at the right time. As a result, Madison Logic helped Salesforce increase marketing‑influenced revenue, raise the volume of qualified accounts entering the sales pipeline, deliver more personalized buyer experiences, and accelerate account progression through the buyer’s journey.

Salesforce

Andrew Ward

Marketing Director