Case Study: Wolters Kluwer achieves 15% closed-won conversion and 3x target account engagement with Madison Logic

Wolters Kluwer Accelerates Target Accounts through the Sales Cycle

Wolters Kluwer, a global leader in professional information and software for legal and regulatory markets, faced declining volumes of qualified accounts, low win rates, and the need to reach highly specialized legal buying committees with hyper-personalized content and messaging. To address this, Wolters Kluwer partnered with Madison Logic and adopted an account-based marketing approach using Madison Logic’s ML Platform, including ABM Content Syndication and ABM Display Advertising, to find, engage, and prioritize prospects and existing customers searching for legal insights.

Madison Logic ran a 3-month pilot that scaled into a 12-month program, using ML Platform insights to optimize where, how often, and what content to deliver across channels. The solution drove a 3x increase in target account engagement, lifted leads from about 30–40 to roughly 150–200 per month, achieved a 15% conversion to closed-won accounts, shortened the sales cycle, and increased marketing-influenced revenue—results that led Wolters Kluwer to extend and triple its investment in Madison Logic.

Wolters Kluwer

Kristopher Patterson