Case Study: Dell doubles sales-ready leads and increases conversions 150% with Madison Logic's intent-driven ABM

Intent driven lead gen & display campaign

Dell worked with Madison Logic to test intent-powered account-based marketing, running an intent-driven lead gen and display campaign to identify and engage prospects researching Dell products. The challenge was to reach the right accounts and increase lead quality and conversion from display and content promotion.

Madison Logic promoted Dell’s assets across its network to a targeted company list, layering intent data and optimizing content with surging-topic signals throughout the campaign. Madison Logic’s approach doubled sales-ready leads, increased average conversions by 150%, and lifted average order value by 40%.

Dell