Case Study: Digital Realty Trust achieves high-quality lead generation and increased conversion rates with Madison Logic

Digital Realty Trust Generates High Quality Leads & Increases Conversion Rates with Madison Logic

Digital Realty, a global leader in data‑center real estate, needed a way to reach targeted decision‑makers, acquire high‑quality sales leads and drive positive ROI across multiple product lines. To meet these goals they engaged Madison Logic, using its LeadFocus™ ad server and syndicated white‑paper distribution to deliver tailored campaigns to the data‑center community.

Madison Logic ran targeted white‑paper promotions across a 300+ publisher network (including CloudPro, Data Center Journal and FindWhitePapers.com), added three qualifying questions and validated contacts through LeadFocus, and provided a secure portal with lead origination and asset download details. The campaign produced 1,700+ leads, over 30% of which scored 3–5 (senior IT decision‑makers), reached an audience of up to 60 million users/month, and delivered more qualified leads than all of Digital Realty’s other advertising channels combined in 2010, improving conversion quality and sales efficiency for Madison Logic’s customer.

Digital Realty