Case Study: ContinuumCloud boosts campaign influence with Madison Logic

ContinuumCloud Increases Campaign Impact and Efficiency with Data-Driven ABM

ContinuumCloud, a provider of cloud-based software for behavioral health and human services organizations, needed a better way to identify the right accounts, personalize outreach, and engage buying committees across the channels they use most. To support its account-based marketing strategy, ContinuumCloud partnered with Madison Logic and used ML Insights to prioritize target accounts and guide more effective full-funnel campaigns.

Madison Logic helped ContinuumCloud activate a multi-channel ABM program using ML Insights, ABM Content Syndication, and ABM Social Advertising with LinkedIn Ads, while also integrating reporting into Pardot and Salesforce to surface intent signals for sales. As a result, ContinuumCloud increased average campaign influence by 10% and reduced the average cost-revenue ratio for new business opportunities by 60%, improving alignment between sales and marketing and making campaigns more efficient.

ContinuumCloud

Erica Kavanagh

Director of Demand Generation