Case Study: Large B2B Lead Generation Company achieves 300% lift in dial-to-conversion rate with Madison Logic

Large B2B Lead Generation Company - Customer Case Study

Large B2B Lead Generation Company relied on an internal outbound call team to fuel appointment setting and Highly Qualified Lead (HQL) revenue but faced low conversion rates. Madison Logic was engaged to provide intent-based targeting, recommending a surging list of companies and locations currently exhibiting intent on topics relevant to the client to improve ROI.

Madison Logic’s solution — supplying a prioritized surging list of intent-qualified accounts — drove a dial-to-conversion rate of 2.3% from the leads provided, versus the team’s typical 0.8% conversion rate. That performance translated to a roughly 300% lift in conversion rate attributable to Madison Logic’s targeting.