Case Study: CrowdStrike boosts ABM pipeline with Madison Logic

CrowdStrike Leverages Data-Driven ABM to Uncover Key Market Opportunities and Increase Pipeline Growth

CrowdStrike, the global cybersecurity company, needed better data to identify and prioritize the right buyers, personas, and job titles within in-market accounts across APJ. To support its account-based marketing efforts, CrowdStrike turned to Madison Logic and its ML Insights data to improve targeting and uncover new market opportunities.

With Madison Logic’s ML Insights, ABM Content Syndication, and ABM Display Advertising, CrowdStrike was able to prioritize high-propensity accounts, engage the right buying committee members, and deliver more relevant content. The result was above-benchmark lead-to-contact conversions and above-benchmark pipeline, with CrowdStrike citing Madison Logic’s data quality, flexibility, and speed to market as key benefits.

CrowdStrike

Claudia Wong

Senior Manager, Digital Marketing