Case Study: Vonage achieves full-funnel ABM visibility and 50%+ lower cost-per-opportunity with Madison Logic

Vonage Finds a True ABM Partner with Madison Logic

Vonage, a global cloud communications leader, needed a data-driven way to prove pipeline attribution and ROI from account-based marketing (ABM). The Demand Gen team struggled to leverage CRM and first-party data to prioritize accounts, measure campaign impact, and define effective KPIs, so they sought an ABM partner — Madison Logic and its ML Platform (including Journey Acceleration) — to help align marketing activity to revenue.

Madison Logic implemented a full-funnel, multi-channel ABM program for Vonage — combining ABM content syndication, display advertising, LinkedIn social advertising, and ML Platform integration with Salesforce via Journey Acceleration — to drive personalized outreach and measurable attribution. The partnership delivered clear impact: increased engagement rates, the ability to tie marketing to dollar-based ROI and opportunity value, and a reduction in cost-per-opportunity value by at least 50% year-over-year against target accounts.

Vonage

Thomas Matthew

Senior Manager Digital Marketing