Case Study: Major Cloud Solutions Providing Company achieves 72% of high-quality leads with Madison Logic's intent-driven ABM

Major Cloud Solutions Providing Company - Customer Case Study

Major Cloud Solutions Providing Company tasked multiple lead-generation vendors with producing leads from a list of 5,000 key accounts. Madison Logic responded with an intent-driven account-based marketing (ABM) approach instead of broad-based lead gen.

Madison Logic identified 900 accounts showing surging intent on Cloud Management, Hadoop and Data Science and targeted them with its intent-driven ABM. That focused strategy delivered 72% of the high-quality leads, demonstrating Madison Logic’s measurable impact versus the other providers.