Case Study: Dell accelerates deals with Madison Logic

Dell Accelerates the Buying Journey with a Data-Driven, ABM Strategy

Dell Technologies partnered with Madison Logic to strengthen its account-based marketing (ABM) strategy in Australia and New Zealand. As the Country Marketing Head for Medium Business, Sandip Ghosh needed deeper insights to target the right accounts, prioritize key decision-makers, and deliver relevant content that would help move prospects through the buyer’s journey.

Using Madison Logic’s ML Insights, ABM Content Syndication, and ML Platform, Dell gained access to richer engagement data, identified in-market accounts with higher purchase intent, and delivered tailored content to accelerate demand. Madison Logic also helped Dell analyze campaign performance and demonstrate ROI, resulting in stronger engagement, better collaboration, and a more effective ABM approach that helped move deals faster across the funnel.

Dell

Sandip Ghosh

Head for Medium Business