Case Study: Genesys Achieves Stronger Pipeline Impact with Madison Logic

Integrated Campaign Strategy Drives Full-Funnel ABM Success for Genesys

Genesys, the global leader in contact center innovation, needed a better way to engage target accounts in LATAM and help its brand stand out during sales-cycle vendor comparisons. To support higher awareness, stronger engagement, and more effective demand generation, Genesys turned to Madison Logic and its ABM capabilities.

Madison Logic initially supported ABM Content Syndication, then quickly expanded the program to include ABM Display Advertising and ABM Social Advertising with LinkedIn Ads, enabling a simple end-to-end, multi-channel account-based strategy. With Madison Logic, Genesys gained better audience insights, easier execution, and stronger funnel visibility, helping improve pipeline influence and see direct impact from its ABM strategy.

Genesys

Julian Bocanegra

Senior Manager of Digital Marketing