Case Study: AgentSync Achieves 116% ROI with Madison Logic

AgentSync Accelerates the Sales Cycle with a Multi-Channel Strategy

AgentSync, a technology company serving the insurance industry, needed a better way to reach its niche target audience with the right content at the right time. Its demand generation team wanted to strengthen account-based marketing efforts and identify accounts most likely to engage, especially since these prospects were difficult to source through traditional media channels. Madison Logic helped address this challenge with ABM-focused support.

Using Madison Logic’s ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn, AgentSync was able to reach target accounts across multiple channels with relevant content. With help from ML Insights and the ML Platform, the team influenced more than 40 opportunities, generated about $9.6 million in pipeline, and achieved a 116% ROI on its ABM efforts.

AgentSync

Rachel Simon

Senior Manager of Demand Generation