Case Study: Genesys achieves scalable ABM and faster lead-to-opportunity conversion with Madison Logic

Genesys Focuses on ABM with Madison Logic

Genesys, the customer experience platform used by 11,000 companies worldwide, faced underperforming paid media and account targeting after relying on an agency-driven ICP/account approach. Seeking a more effective account-based marketing (ABM) strategy, Genesys selected Madison Logic to deliver a global, scalable solution, leveraging Madison Logic’s ABM Content Syndication, ML Data Cloud intent data, and ABM Signals.

Madison Logic implemented targeted ABM content syndication combined with intent data and engagement feeds into Genesys’s marketing automation, producing higher-quality MQLs and Marketing Captured Leads (MCLs) with complete contact data for account expansion. The partnership has already sourced opportunities from Madison Logic programs and enabled conversion of leads to opportunities in less than six months, improving top-of-funnel performance and informing Genesys’s plans to deepen ABM tactics like Journey Acceleration™.

Genesys

Eric Roesch

Paid Media Manager