Case Study: Offerpop achieves 10x account penetration and 85% ICP match with Madison Logic

Offerpop - Customer Case Study

Offerpop wanted to test account-based marketing to better identify target accounts and the right prospects that fit their Ideal Customer Profile (ICP). They evaluated several vendors and selected Madison Logic, using its Activate ABM / surging account-based marketing approach driven by audience data to solve that challenge.

Madison Logic identified surging topics, built a targeted account list, promoted Offerpop’s assets across its network to those companies, and analyzed engagement. The program delivered a 10x increase in account penetration versus other vendors; of 200 leads generated, 85% matched Offerpop’s ICP (vs. 53% from other programs). Madison Logic’s data-driven targeting focused on companies with $50M–$1.5B revenue across Retail, CPG, Media & Entertainment, Hospitality, Travel, Automotive, Beauty, and Sports.

Offerpop

Jeff Soriano

Senior Director of Demand Generation