Case Study: Marketo achieves 34% conversion lift and 23% sales productivity gain with ReachForce SmartForms

Marketo - Customer Case Study

Marketo, a fast-growing provider of social marketing automation and Revenue Performance Management tools, saw a 34% lift in conversions after testing shorter website registration forms but lost critical lead data needed for scoring, routing and segmentation. The reduced data quality hindered hand-offs to sales and slowed qualification, so Marketo turned to ReachForce for a way to keep forms short without sacrificing information.

By integrating ReachForce SmartForms — a real-time form appending solution — Marketo kept conversion rates high while capturing additional high-value data at point of entry, cutting lead qualification latency, boosting Sales Development productivity by 23%, and driving up ROI across online programs by about 10%.

Marketo

Jon Miller

Co-Founder