Case Study: Marketo achieves rapid, cost‑effective embedded analytics with Hitachi Vantara (Pentaho)

Marketing Automation Leader Delivers Analytics

Marketo, a leader in SaaS marketing automation focused on account-based marketing, needed a cost-effective embedded business analytics solution that could deliver dashboards and reports with lower cost and latency than building an in‑house system. Marketo partnered with Hitachi Vantara, leveraging Pentaho Data Integration and Pentaho Business Analytics to meet this need.

Hitachi Vantara implemented Pentaho reporting, analysis and dashboards (via its Pentaho offering), along with professional services, training and OEM support. The embedded solution gave Marketo customers ad hoc reporting, dashboards and slice‑and‑dice analysis, extended Marketo’s product suite, and reached market in eight weeks — saving time and money versus internal development that would have required four full‑time engineers over more than three months.

Marketo

Simon Lee

Business Intelligence Engineer