Case Study: Marketo achieves improved project visibility and scalable delivery with Planview AdaptiveWork

Marketo - Customer Case Study

Marketo, a San Mateo–based provider of engagement marketing software, needed a scalable online project management system to help its delivery team track hundreds of simultaneous customer implementations. Their previous solution (OpenAir) lacked visibility into project health, customization, timesheets and Salesforce synchronization, forcing manual spreadsheets, poor cross-team collaboration and low PSA adoption.

Marketo implemented Clarizen for its flexible customization, strong Salesforce integration, easy user interface and training support, enabling informative dashboards and higher user adoption. The result: over 4,000 new deployments and 10,000 projects managed, improved customer retention and service satisfaction, better global collaboration and resource utilization, faster reporting and increased ability to course-correct for profitability.

Marketo

Jim Hickey

Director of Customer Success