Case Study: Marketo achieves 8x webinar registrations and near‑instant lead follow‑up with ReadyTalk

ReadyTalk Integration with Marketo Using Webinars to Engage Prospects and Boost Sales

Marketo, a marketing automation leader, relies on weekly thought‑leadership webinars to engage prospects and drive sales. After a painful experience with a previous vendor — unintuitive software, poor support, and awkward presenter controls that disrupted events — Marketo needed a reliable, easy‑to‑use webinar platform that would let moderators focus on content instead of troubleshooting.

ReadyTalk provided that solution with a simple, browser‑based interface, live operator assistance and event managers for every webcast, and tight integration with Marketo for single‑click join links and automatic attendee sync. The result: faster follow‑up (within 45 minutes), easy recording/editing and broad distribution, far fewer access complaints, and a jump in registration from an average of 750 to nearly 6,000 — delivering clearer ROI for Marketo’s webinar program.

Marketo

Dayna Rothman

Marketing Content Program Manager