Case Study: Marketo achieves customer retention and account growth with InsideView

Marketo Grows Accounts and Prevents Churn

Marketo, a leading provider of marketing automation software, faced the challenge of retaining and growing revenue across thousands of customer accounts while operating with a lean customer success team. Staying informed about personnel changes, acquisitions, and other trigger events was critical but difficult, making it hard to identify upsell and renewal opportunities and to prevent churn.

By expanding use of InsideView for Account Management, Marketo’s customer success managers gained trigger-event and people alerts that surface upsell/cross-sell opportunities and signal key contact changes, enabling faster action and continuity in relationships. That increased account visibility helped protect renewals, reduce churn risk, and support growth of customer accounts to drive stronger revenue outcomes.

Marketo