Case Study: Marketo drives pipeline 6x faster with Vidyard

Marketo drives pipeline 6x faster with Vidyard

Marketo, a marketing automation company, sought to generate more pipeline and accelerate lead conversion despite budget constraints. To achieve this, they partnered with the video platform vendor Vidyard to move beyond basic YouTube hosting and implement a more strategic, enterprise-level use of video throughout their marketing and sales funnel.

Using Vidyard's platform, Marketo embedded forms into videos, tracked individual viewer behavior, and integrated that data into their Marketo automation system to trigger personalized nurture streams. This solution delivered significant results, including a 1,103% increase in website conversions from a demo video and a 6x acceleration in the speed new leads become marketing qualified. Vidyard also helped increase click-through rates on event emails by 144%.

Marketo