Case Study: Marketo achieves 250 hours saved per month with Alteryx

Marketo Saves 250 Hours/Month Using Alteryx

Marketo, a customer of Alteryx, needed a way to deliver trusted company-wide data and eliminate slow, error-prone manual processes across departments like Sales, Finance, Marketing, and Customer Success. The company’s challenge was to build a scalable data pipeline and on-demand data delivery system that could support better decision-making and broader BI adoption.

Using Alteryx, Marketo implemented a cloud-based data pipeline called Mavericks, along with Gallery apps and automated workflows to integrate, enrich, and publish data across systems like Salesforce, Tableau, and Intacct. The solution helped Marketo replace manual work with automation, reduce data prep in BI tools, and save over 250 hours per month, including one Gallery app that alone saved more than 40 hours monthly.

Marketo

Amy Jorde

Marketo