Case Study: Marketo achieves real-time visibility and improved support performance with Geckoboard

Marketo®’s Customer Support team use live TV dashboards to focus teams around the world on improving their most important metrics

Marketo, a global provider of engagement marketing software, had customer support teams across North America, Europe and APAC relying on manually refreshed Salesforce dashboards and scattered spreadsheets. The result was no single, up‑to‑date view of performance and dashboards that weren’t front-and-centre to keep teams aligned and focused on priority metrics.

Marketo trialed Geckoboard and quickly deployed live TV dashboards that pulled real‑time data from Salesforce and 60+ sources including Google Sheets. Easy for managers to build and display on office screens, the dashboards increased visibility, focus and friendly competition, helped avert issues sooner and drove measurable improvements in key support metrics and team performance.

Marketo

Tunde Noibi

Senior Manager of Software Support