Case Study: Marketo achieves data-driven lead scoring and faster sales conversions with Datanyze

Marketo Marketing Ops Team Boosts Sales with New Layer of Intelligence

Marketo, a leading marketing automation platform, was overwhelmed with inbound leads but lacked the timely firmographic and technology data needed to score and route those leads effectively. Patrick Chen, Senior Manager of Marketing Operations, needed a solution that would enrich leads with company size, revenue, funding and web-technology signals so sales could prioritize prospects at the right time, and after evaluating options he chose Datanyze.

Datanyze appended real-time firmographic and technology data to leads in Marketo and synced it to Salesforce, enabling automated lead scoring, targeted messaging, and alerts when prospects add or drop specific technologies. The integration reduced complex nurture programs, increased conversion rates, and gave Marketo fast, industry-focused sales intelligence with largely hands-off maintenance after setup.

Marketo

Patrick Chen

Sr. Manager, Marketing Operations