Case Study: Marketo achieves 34% higher conversions and faster lead qualification with ReachForce SmartForms

How ReachForce Optimized Marketo’s Form Conversions By 34%

Marketo, a leader in marketing automation, faced a trade-off after shortening landing-page forms to the “core four” fields (first name, last name, email, company): conversions rose, but lead data quality and downstream processes like scoring, routing and segmentation suffered, increasing lead latency and hurting sales follow-up.

To fix this, Marketo deployed ReachForce SmartForms to verify and enrich leads in real time, appending demographic, firmographic and contact attributes behind the scenes so forms stayed short without losing critical data. The integration cut lead qualification time, raised conversions by 34%, boosted digital marketing ROI by 10% and improved business development productivity by 23%.

Marketo

Jon Miller

Co-Founder